Antti-Johan, product designer and digital service designer, in a portrait.

Hey, I’m Antti-Johan

I’m interested in creating new innovations, digital products, and intangible services. As a designer, I find inspiration everywhere — from the reflection of sunlight on a surface to observing how people queue in a shop.

I started my career as a concrete product designer, specialising in jewellery. My spark came from the shine of precious metals and gemstones; I’m especially drawn to the combination of yellow gold and blue. Today, my focus is on designing digital products and intangible services, combining my background in commercial thinking with creativity.

I’m a positive and curious person who enjoys personal growth by cultivating diverse skills and integrating them to create better, more meaningful designs. In my free time, I create ceramic pieces.

I believe users should define what a product ought to be, and as a designer, my role is to bring that vision to life.

Areas of Expertise

Concrete Product Design
Service Design
UX/UI Design

Product development Customer Experience Design
Branding

I'm passionate about developing a range of services, from enhancing customer service experiences to driving product development. Usability has always been at the core of my work. As a product designer in the early 2000s, I designed and manufactured practical yet aesthetically beautiful products. Now, I draw on that experience to create digital innovations that seamlessly blend functionality and design

I graduated from Metropolia University of Applied Sciences in 2021 as Master’s degree in Design.

 

Education

University of Helsinki, 2023.
Elements of AI.

California Institute of Arts, 2022.
Fundamentals of Graphic Design.

Google UX Design Course, 2022.
UX Designer.

Metropolia University of Applied Sciences, 2021.
Designer, Master's Degree in Service Design.

Helsinki Business College, 2019.
Vocational qualification in business.

Kuopio Design Academy, 2005
Designer, Product Designer, jewellery.

 

Experience


Service Designer
, Lab University of Applied Sciences
2025


UX/UI Designer, Service Designer
/ Ornamo
2024-2025

Project Assistant / Design Forum Finland
2023-2024

Freelancer / Service Design, UX Design 2022

Entrepreneur / Outo Muoto
2011-2016

Gold Smith, Designer / Kalevala Jewelry
2006-2011

Skills

UX/ UI, Service Design, Concrete Product Design, User-centered Design, User Research and User Testing. Sketching.

Figma, Adobe XD, Sketch, PhotoShop, Illustrator, InDesign, MsOffice, Wordpress, Miro, Canva, ChatGPT.

Contact

Email
kettunenanttijohan(a)outlook.com

Ornamo / Finnishdesigners
Check my profile