Antti-Johan, product designer and digital service designer, in a portrait.

Hey, I’m Antti-Johan

I’m interested in creating new ideas, digital products, and services. As a designer, I find inspiration everywhere — from the reflection of sunlight on a surface to observing how people queue in a shop. I’m curious about how things work, how people behave, and what could be done differently.

I started my career as a physical product designer, specialising in jewellery. My spark came from the shine of precious metals and gemstones — especially the combination of yellow gold and blue. Today, my focus is on digital products and services, where I combine my background in design and business with curiosity and creativity.

I’m a positive and curious person who enjoys learning new things and bringing different skills together. I believe that good design often comes from looking beyond the obvious and connecting things that might not seem connected at first.

I believe users should have a voice in defining what a product or service should be. As a designer, my role is to understand that perspective and turn it into something useful, meaningful, and tangible.

Areas of Expertise

Concrete Product Design
Service Design
UX/UI Design

Product development Customer Experience Design
Branding

I’m passionate about creating better services and experiences — whether that means improving customer service, developing digital products, or finding new ways to solve everyday problems. Usability has always been at the heart of my work.

My design journey started in the early 2000 as a product designer, creating practical and visually considered physical products. Today, I work with digital products and services, bringing together the same things that have always interested me: how something works, how it feels to use, and how it can be made better.

I graduated from Metropolia University of Applied Sciences in 2021 with a Master’s degree in Design.

Education

University of Helsinki, 2023.
Elements of AI.

California Institute of Arts, 2022.
Fundamentals of Graphic Design.

Google UX Design Course, 2022.
UX Designer.

Metropolia University of Applied Sciences, 2021.
Designer, Master's Degree in Service Design.

Helsinki Business College, 2019.
Vocational qualification in business.

Kuopio Design Academy, 2005
Designer, Product Designer, jewellery.

Experience

Service Designer
, Lab University of Applied Sciences
2025


UX/UI Designer, Service Designer
/ Ornamo
2024-2025

Project Assistant / Design Forum Finland
2023-2024

Freelancer / Service Design, UX Design 2022

S Group
Service Advisor
‍Supervisor
Shopkeepe
r
2015-2022 ‍

Entrepreneur / Outo Muoto
2011-2016

Gold Smith, Designer / Kalevala Jewelry
2006-2011

Skills

UX/ UI, Service Design, Concrete Product Design, User-centered Design, User Research and User Testing. Sketching.

Figma, Adobe XD, Sketch, PhotoShop, Illustrator, InDesign, MsOffice, Wordpress, Miro, Canva, ChatGPT.

Contact

Email
kettunenanttijohan(a)outlook.com

Ornamo / Finnishdesigners
Check my profile